Graeme Boushey, a UC Irvine professor, is skeptical that clicks translate to success at the ballot box. “There is a fetish of technology,” he said, “but what matters at the end of the day is votes.” And in primary elections, when most voters are “brick-and-mortar, high-turnout” partisans, candidates without major endorsements and third-party campaigns face what he called “a very high barrier.”

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