Helveticization, Comic CERNs, & Change: A Design Anthropologist on “Fontroversy”

Helveticization, Comic CERNs, & Change: A Design Anthropologist on “Fontroversy”
- September 17, 2024
- Keith Murphy, anthropology, PRINT, Sept. 17, 2024
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As an associate professor of anthropology at UC Irvine, [Keith] Murphy spends much of his time researching the intersection of design and human culture, specifically typography. Murphy describes type … as “an ever-present formalization of language in the everyday world,” [insert smart academic prose here], and that “typefaces often operate as familiar mechanisms through which broader social and political struggles are able to unfold.” He contends that the friction between design and humankind often comes alive in type. Enter the “fontroversy.”
For the full story, please visit https://www.printmag.com/type-tuesday/design-anthropologist-keith-murphy-on-fontroversy/.
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