“From a firm’s perspective, why do they care about inflation?” William Branch, a professor of economics and department chair at the University of California, Irvine, told Zenger. “They just would care about it if there’s some mismatch in how their costs are increasing and how their revenue is increasing.”

For the full story, please visit https://www.forbes.com/sites/zengernews/2021/03/30/inflation-worries-heres-what-a-business-needs-to-do/?sh=3b4395617435

 

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