The science of butt slimming
- April 10, 2018
- Don Hoffman, cog sci, featured in Outside, April 10, 2018
[The North Face] learned its tricks from the Department of Cognitive Sciences at the
University of California, Irvine. There, researchers specialize in understanding how
our eyes process visual information. Colors, shapes, and patterns can all influence
how we perceive an object. Hoping to translate those insights into its apparel, VF
Corporation (the parent company of The North Face, Lee Jeans, Smartwool, and other
brands) asked UC Irvine scientists to investigate how various apparel designs might
influence our perception of our bodies.
For the full story, please visit https://www.outsideonline.com/2291711/science-butt-slimming.