[The North Face] learned its tricks from the Department of Cognitive Sciences at the University of California, Irvine. There, researchers specialize in understanding how our eyes process visual information. Colors, shapes, and patterns can all influence how we perceive an object. Hoping to translate those insights into its apparel, VF Corporation (the parent company of The North Face, Lee Jeans, Smartwool, and other brands) asked UC Irvine scientists to investigate how various apparel designs might influence our perception of our bodies.

For the full story, please visit https://www.outsideonline.com/2291711/science-butt-slimming.


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