Social media strategies to educate young adults on vaccines
Social media strategies to educate young adults on vaccines
- November 4, 2022
- Suellen Hopfer, public health and CPIP, The Academic Minute, Inside Higher Ed, Nov. 4, 2022 (Audio)
How do we best educate young adults about vaccines? Suellen Hopfer, assistant professor of health, society, and behavior at the University of California, Irvine program in public health, discusses social media’s role. … “To our knowledge, our study was the first of its kind to implement vaccine intervention information in a “real-world” message environment in the social media space. Findings further highlight the importance of studying health messaging on social media platforms given that they function differently, and certain engagement strategies work better to reach target audiences,’ [said Hopfer].
For the full story, please visit https://academicminute.org/2022/11/suellen-hopfer-university-of-california-irvine-social-media-strategies-to-educate-young-adults-on-vaccines/.
Would you like to get more involved with the social sciences? Email us at communications@socsci.uci.edu to connect.
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