Suellen Hopfer

How do we best educate young adults about vaccines? Suellen Hopfer, assistant professor of health, society, and behavior at the University of California, Irvine program in public health, discusses social media’s role. … “To our knowledge, our study was the first of its kind to implement vaccine intervention information in a “real-world” message environment in the social media space. Findings further highlight the importance of studying health messaging on social media platforms given that they function differently, and certain engagement strategies work better to reach target audiences,’ [said Hopfer].  

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