UCI-led study identifies social media strategies to educate young adults on vaccine effectiveness and accessibility
UCI-led study identifies social media strategies to educate young adults on vaccine effectiveness and accessibility
- July 27, 2022
- Suellen Hopfer, public health and CPIP, Frontiers in Digital Health, July 27, 2022
A research team led by Suellen Hopfer, PhD, assistant professor of health, society, and behavior, conducted a 4-month observational study to determine effective social media strategies for broadcasting narrative HPV vaccine intervention videos across three platforms: Instagram, TikTok, and Twitter. Learn more.
Full citation:
Hopfer, Suellen, Phillips, Kalani Kieu-Diem, Weinzierl, Maxwell, Vasquez, Hannah E.,
Alkhatib, Sarah, and Harabagiu, Sanda M. 2022. “Adaptation and Dissemination of a
National Cancer Institute HPV Vaccine Evidence-Based Cancer Control Program to the
Social Media Messaging Environment.” Frontiers in Digital Health 4. https://doi.org/10.3389/fdgth.2022.819228.
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