In-depth: Scientists warn of a new type of advertising: manipulating your dreams
In-depth: Scientists warn of a new type of advertising: manipulating your dreams
- June 17, 2021
- Sara Mednick, cog sci, ABC10, June 17, 2021
Coors Light, Microsoft, Sony and Burger King have experimented with ways to engineer content into people's dreams in recent years, prompting nearly 40 scientists to write an open letter this month calling for increased government oversight. “There is a lot to be concerned about,” said Dr. Sara Mednick, [professor of cognitive science], a sleep researcher at University of California, Irvine who signed on to the open letter. … She and others are asking regulators to update their rules now, before our dreams become digital billboards.
For the full story, please visit https://www.10news.com/news/in-depth/scientists-warn-of-a-new-type-of-advertising-manipulating-your-dreams.
Share on:
Related News Items
- Opinion: One-third of employees nap during work hours, a new study finds. Good for them
- 7 napping tips for a refreshing snooze
- You deserve a great nap
- This is the best time of day to nap for a better memory, says a neuroscientist
- The art of the power nap -- how to sleep your way to maximum productivity
connect with us