Two new studies show that people consider activities that they think are immoral or unreasonable as riskier — even when they’re not. “Our moral judgments change our factual judgments about the world,” says philosopher of science Cailin O’Connor, [associate professor] of the University of California, Irvine. Accounting for moral and other biases in public health messaging is vital to combatting the spread of infectious disease, she says.
 
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