Martin Wattenberg, professor of political science at the University of California, Irvine, [writes]: In a new paper, I show that over the last 60 years, presidential candidates’ personal attributes have actually become less important to voters and less correlated with election outcomes. So, what really matters? Policy, group affiliations and ideology.

For the full story, please visit https://www.washingtonpost.com/news/monkey-cage/wp/2016/09/29/voters-dont-care-about-trumps-and-clintons-personalities/.

 

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