See you in the funny papers: women love comics about financial literacy
- February 3, 2016
- Deepti KC and Mudita Tiwari, IMTFI researchers, are featured in The Guardian Feb 3, 2016
From The Guardian:
Deepti KC and Mudita Tiwari always wanted to help women from low-income communities to save money. Having both grown up in Jharkhand, India – and KC, additionally, in Nepal – they knew firsthand the struggles of low income and lower caste women to get ahead. “Women must run their households, feed their children, save for healthcare expenses and their children’s future education – all on a limited salary. And many are single mothers too, maintaining the financial weight on their shoulders,” Tiwari says. So in 2012, as researchers with the Institute for Money, Technology and Financial Inclusion (IMTFI), housed within the University of California, Irvine, the pair traveled to India to launch a financial literacy campaign for women. “This audience seemed most affected by the banks not including them within their channels,” Tiwari explains.
For the full story, please visit http://www.theguardian.com/visa-partner-zone/2016/feb/03/women-comic-books-financial-literacy-banking-money.
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