Give us snow: For some charities, a green Christmas makes it harder to raise money
Give us snow: For some charities, a green Christmas makes it harder to raise money
- December 18, 2015
- David Snow, sociology Distinguished Professor, is quoted in the Ottawa Citizen Dec 18, 2015
From The Ottawa Citizen:
Ottawa’s remarkably snowless December may be good news for people who hate to shovel,
but charities are holding out hope for a dusting of snow to prompt donors to dig deep…
David A. Snow, a sociology professor at the University of California, Irvine, believes
that sympathy for needy people is linked to cultural events, like holidays. “I don’t
think it’s the weather. I think it’s cultural traditions that trigger it.” Snow and
his colleagues have studied the correlation between media focus on homelessness and
the public’s sympathy. They found that in the U.S. the attention started around American
Thanksgiving in November, and lasted through December. In the United Kingdom, media
attention started later. In both cases, it declined after the holidays, even though
the weather was colder and there was greater need.
For the full story, please visit http://ottawacitizen.com/news/local-news/give-us-snow-for-some-charities-a-green-christmas-makes-it-harder-to-raise-money.
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