From the OC Register:
Jan Brueckner, a professor of economics at UC Irvine, said demand-based pricing – also known as “flexible” or “dynamic” pricing – has been getting more sophisticated as technology has improved. “It’s happening more,” he said. Yet, he added, “it’s just plain old supply and demand.”

For the full story, please visit http://www.ocregister.com/articles/pricing-664948-price-prices.html.

 

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