From the OC Register:
The last-minute blitz being waged on Steel’s behalf doesn’t make the impact in a race that it used to, according to Mark Petracca, associate dean of the UC Irvine School of Social Sciences. … “Locally, people are exhausted by the amount of mail they receive,” Petracca said. “$100,000 buys you a mailing, but doesn’t buy you anyone looking at it.”

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