From The New York Times:
Research shows that how we think we’re going to act when faced with a moral decision and how we really do act are often vastly different. …Kristen Renwick Monroe, a professor of political science at the University of California, Irvine, has long studied why some people act righteously and others fail to. She has found in her research that “the rescuers say, ‘What else could I do?'?” she said. “The bystander says, ‘I was just one person? What could I do?'?” “We have to think, ‘Who am I and how do my actions create who I am?'?”

For the full story, please visit http://www.nytimes.com/2014/01/11/your-money/in-life-and-business-learni....