Whimsical texting icons get a shot at success

Whimsical texting icons get a shot at success
- December 8, 2011
- Research by Mizuko “Mimi” Ito, anthropology and informatics professor and John D. and Catherine T. MacArthur Foundation Chair in Digital Media and Learning, is quoted in The New York Times and seven additional publications December 6, 2011
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From The NYT:
Outside their native Japan, emoji have been available to in-the-know smartphone owners
for some time via add-on applications. But now they may be on the verge of going mainstream
in the United States, thanks in part to Apple's latest update to its iPhone software.
The latest version, iOS 5, comes with an installed library of emoji that can be turned
on as an "international keyboard" in the device's settings.... Emoji have long been
popular among cellphone users in Asia. They first emerged in Japan in the 1990s, said
Mimi Ito, a cultural anthropologist at the University of California, Irvine, who studies
how young people use digital media in Japan and the United States. Cellphone carriers
first added the images to differentiate their phones from those of rivals, and they
caught on as an efficient way to quickly convey a specific thought, mood or joke.
For the full story, please visit http://www.nytimes.com/2011/12/07/technology/emoji-in-iphones-signals-a-....
Also ran in:
Blue Ridge Now
The-Dispatch
Gainesville Sun
The Ledger
Ocala
Sarasota Herald-Tribune
Tuscaloosa News
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