Facebook helps spread word on 'Occupy O.C.'

Facebook helps spread word on 'Occupy O.C.'
- October 17, 2011
- David Meyer, sociology professor, is quoted in the Orange County Register October 15, 2011
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From the OC Register:
Experts say social media lower the entry barrier for social action compared with traditional
organizational methods. By the same token, the messages sent out online are easy to
ignore. "I get emails and messages every day asking me to do stuff, and I just delete
most of them," said UC Irvine sociology Professor David Meyer. "If a neighbor knocks
on your door, you'll talk to them. It's harder to ignore, but it's also harder to
reach people." Social media may be an effective tool for organization, but the success
of a movement on such networks depends on the call the protesters are making. Here,
the medium is not the message.
For the full story, please visit http://www.ocregister.com/news/movement-322204-occupy-orange.html.
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