LinkedIn is an untapped treasure trove for political campaigns
LinkedIn is an untapped treasure trove for political campaigns
- June 20, 2011
- Russell Dalton, political science professor, is quoted in Fast Company June 16, 2011
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From Fast Company:
New research from Pew highlights the high civic enthusiasm of social media users.
When the scramble for Facebook fans is exhausted, the study suggests, LinkedIn could
become the new political battleground.... To put this in perspective, 2008's supposed
"youthquake" ended up being an imperceptible tremor on Nov 4th. The youth vote only
bumped 2.1 percent from the previous election (partly due to a spike in minority turnout).
One explanation comes from the University of California, Irvine's Professor Russell
Dalton, who finds that younger voters tend to eschew structured civic activities,
such as voting and supporting a political party, for boycotts and online activity.
For the full story, please visit http://www.fastcompany.com/1760358/linkedin-an-untapped-treasure-trove-f....
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