Switching from paper to digital systems makes financial services globally accessible (and relevant).
Switching from paper to digital systems makes financial services globally accessible (and relevant).
- April 17, 2011
Everywhere you go, people are using mobile phones. But in many parts of the world,
many people are not using banks. Combining the two could change the latter. Mobile
money’s promise to make financial services universally accessible has caught the
attention of many corporations, foundations, and governments. Vodafone has led the
charge to date, launching several highly visible services from the Middle East to
Africa.
Competitors have tried to replicate Vodafone’s pioneering programs with mixed success.
Perhaps this is because most of their efforts focused on how to overcome technological
and regulatory hurdles, instead how people actually use, count, and think about money.
Paying attention to people’s attitudes and behaviors may be the key to unlocking
mobile money’s full potential.
To read the full story, click here: Patterns
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