The rollout of mobile money in Haiti
- January 24, 2011
In December 2010, both Digicel and Voilá launched mobile money services in Haiti in a bid to win the $2.5 million dollar prize offered by the Gates Foundation. Digicel came out on top, being the first to meet the requirements of making 10,000 transactions (100 agents, in 100 locations doing 100 cash-in/cash-out transaction each), and were awarded their prize on the 10th of January 2011 at a ceremony in downtown Port-au-Prince.
Mobile banking is a promising solution to the problems that most poor Haitians face when trying to access financial services. Last year, I worked with Dr. Espelencia Baptiste and Dr. Heather Horst to research the movement of money and use of mobile phones around Haiti. Working in Port-au-Prince, Cap Haitien, Jacmel and Anse-a-Pitres, our report shows how poor Haitians face major obstacles when trying to send each other money or conduct simple banking transactions. We identified three major obstacles to the use of financial services in Haiti for the majority of poor residents: security, time and distance, and bureaucracy. Given that poor Haitians get by through sharing money and other resources, often across large distances, they find these obstacles to be very frustrating.
It works like this: a client finds their nearest agent by calling a number and speaking with an operator. The client enters the agent's store and asks to top up their mobile money account. They hand over their personal identification and the money they want to deposit (from 25 gourde to 10,000 gourde) along with the fee – there is no visible fee for a deposit. Fees for transfers and checking one’s balance are taken out of the user’s account. The agent does the transaction with their own mobile phone, and the client receives a text message saying that their account has been credited.
When a client wants to transfer money or top up their mobile credit, they call the number provided and use their keypad to conduct the transaction. They don't have to talk to a person: they send free SMS messages from their phone to their service provider to conduct the transaction. A client can transfer money to any mobile phone in Haiti, and the receiver doesn't have to be registered with the mobile money service or even use the same mobile service network. Clients can also top up the credit of any Haitian mobile phone. To withdraw money from a mobile money account, the receiver can go to any agent and present their valid identification. The money doesn't have to be withdrawn – clients can use their mobile money accounts to store money (often safer than storing it in their homes) or save money (avoiding bank fees and slow lines).
In addition to understanding the continued efforts and challenges around moving money within Haiti, we have started talking to some of the first users of mobile money services in Port-au-Prince, most of whom are enthusiastic and excited about the new services. While there are some problems with infrastructure (such as the service being down), they don't seem to be significant compared with the many other infrastructure problems that Haitians face in their daily lives. We are hearing that the services save time and money, and help users overcome the bureaucratic hurdles involved in using banks and pre-existing money transfer service providers. Over the next few months we will be keeping watch as mobile money unfolds to take stock of its socioeconomic effects and see how it is being creatively adapted to the needs of different people in far-flung corners of the country.