The Population, Society and Inequality Series presents

"The Institutionalization of Hispanic Panethnicity, 1960-1990"
with Cristina Mora, Department of Sociology, UC Berkeley

May 8, 2012
12:30–1:30 p.m.
Social Science Plaza B, Room 4250

Between 1960 and 1990 the United States witnessed the emergence of panethnic, “Hispanic” civic and media firms that purported to represent the Latin American diaspora. Social movement organizations and television corporations that once focused on Mexicans, for example, shifted their practices to cater to a broader, Hispanic community. In her talk, Mora will explain how this shift occurred by detailing the political opportunities, networks, and resources that led to the institutionalization of the Hispanic category. She argues that the category became consolidated because bureaucrats, activists, and media executives worked together, across sectors, to advance the notion of panethnicity. She posits that discursive strategies, especially analogy and ambiguity, were essential aspects of the category’s consolidation.
This lecture is sponsored by the Center for Immigration, Population and Public Policy.

For further information, please contact Jayne Lee Yang,

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