Michael Tesler, the professor of political science at University of California, Irvine, pointed to polling showing that US Democrats object to Musk much more than Republicans, even though the latter are much less likely to buy electric cars. “It’s unclear just how much Musk’s political alignment with Trump and other EV opponents has hurt Tesla,” the professor wrote last month in Good Authority, a political science website. “But it is inevitably bad for business when the very prominent face of an EV company is so deeply unpopular with the demographic group who is most likely to buy electric cars.”

For the full story, please visit https://www.theguardian.com/business/article/2024/aug/10/his-rhetoric-has-made-tesla-toxic-is-elon-musk-driving-away-his-target-market.