Colin Reinhardt, UCI economics Ph.D. ’23, is the 2023 recipient of the Charles A. Lave Paper Prize. The honor, which includes a $1,600 prize, recognizes a paper that displays clear exposition of creative models (theories) and points to, or includes, data that permit evaluation of the models. The prize is named in honor of Charles Lave, an economics professor who served on the UCI faculty for more than 30 years who valued creative thinking, clear writing, and innovative uses of empirical data. Below, Reinhardt shares his award winning work on the impact of tobacco product bans on smoking rates and his plans post-Ph.D. to put his skills as a quantitative modeler to work at Capital One.

What made you decide to pursue graduate studies in economics, specifically at UCI? What interests you most about your work?

I have always had a fascination with understanding how people respond to incentives, and this ultimately led me to pursue a field of study in economics. More specifically, models of consumer demand captivated my interest, and I find great joy in deciphering the complexities of human behavior within the realm of choice modeling. My current research focuses on examining how the proposed menthol ban may influence smoking rates in the United States, using a model of consumer demand as the primary analytical tool. Additionally, I delve into comparing the menthol ban to other public health policies, such as taxation and the expansion of the ban to include flavored and menthol varieties of e-cigarettes. Being able to contribute to public health discourse and shape policies that can positively impact society is incredibly fulfilling.

When it came to choosing the perfect institution for my Ph.D., UCI stood out for several reasons. First, the exceptional faculty members at UCI provided the opportunity for invaluable guidance. Their expertise and reputation significantly influenced my decision to study at UCI. Moreover, UCI's prime location greatly appealed to me. The university's vibrant academic environment, coupled with the beautiful surroundings, provides the ideal setting for pursuing an advanced degree.

Tell us more about your research. What problem will your findings help solve?

My research evaluates the potential effects of a proposed menthol cigarette ban using comprehensive household and retail data analysis. By incorporating consumer heterogeneity and addiction behaviors, I aim to provide insights into the complex dynamics of tobacco consumption patterns.

The findings of my research address the problem of limited empirical evidence regarding flavorant bans on tobacco products. Specifically focusing on menthol cigarettes, my study aims to contribute to the understanding of the ban's consequences, including overall cigarette usage, consumer behavior, and product substitution. Additionally, by examining the impact on specific demographic groups, such as the Black American community and low-income households, I provide insights into the potential differential effects of the ban. This research can inform policymakers, public health officials, and stakeholders in making evidence-based decisions regarding tobacco control measures, considering alternative product demand, and understanding the implications for consumer behavior and public health outcomes.

When will you be finishing your degree and what are your plans thereafter?

I am set to graduate this June, completing my PhD, and marking a significant milestone in my academic journey. Upon graduation, I am excited to embark on the next phase of my career. I have accepted a position as a Principal Quantitative Modeler at Capital One, which I anticipate will provide me with invaluable practical experience in applying quantitative analysis and modeling techniques in real-world scenarios.

Overall, I am looking forward to completing my degree, and in my spare time post-graduation I hope to continue my research endeavors. I intend to explore further avenues within the field of consumer demand modeling and policy analysis, focusing on public health initiatives and their implications.

What would you consider your biggest accomplishment at UCI?

My biggest accomplishment at UCI has been the completion of my dissertation, which required extensive research, data analysis, and synthesis of findings. It was a challenging yet rewarding process that allowed me to delve deeper into the field of consumer demand models and public health policies. Additionally, I am proud to have received a summer research fellowship for three consecutive years, providing crucial financial support which allowed me to dedicate my time to further develop my research methodologies and broaden my understanding in my field of study.

What activities have you been involved with both on and off campus as a grad Anteater?

During my time at UCI, I have actively participated in an intramural softball team with fellow graduate students, fostering camaraderie and teamwork on the field. Additionally, I have engaged in collaborative research endeavors with talented colleagues, where we have exchanged ideas, challenged each other's perspectives, and collectively contributed to advancing our knowledge in the field. These collaborations have not only enhanced the quality of our work but have also created a supportive and intellectually stimulating environment, allowing us to learn from one another and forge lasting professional connections. These experiences have provided both social connections and meaningful academic growth during my time at UCI.

Who has played an important mentorship role in your life thus far and why?

Throughout my time at UCI, I have been fortunate to receive exceptional mentorship from many wonderful professors, with two individuals playing crucial roles in shaping my academic and research journey. Professor Jiawei Chen, my advisor, has been instrumental in guiding my research and providing invaluable feedback and insight in the field of economics. Under his mentorship, I have developed a deeper understanding of economic modeling and policy analysis, enabling me to undertake meaningful research in consumer demand and public health. Additionally, Professor Ivan Jeliazkov's mentorship has been transformative, introducing me to the field of discrete choice and expanding my perspectives in modeling individual decision-making. Their guidance and support have been instrumental in my growth as a researcher at UCI, and I am immensely grateful for their mentorship.

What challenges or hurdles have you faced in getting to where you are today?

The transition from a non-quantitative background in communications to a quantitative field like economics has been a defining aspect of my academic journey. Post-undergrad, recognizing the need to acquire the necessary mathematics and statistics education for further studies, I embraced the challenge head-on. I took extra courses in mathematics and statistics at a local college in my hometown – the College of Charleston – and I pursued a master's degree in economics from UT Austin.

Coming from a communications and marketing background, I developed a deep curiosity for understanding how individuals respond to incentives. This fascination, combined with my newfound quantitative skills, fueled my passion for exploring the intricate dynamics of consumer behavior and its implications for economic decision-making. Joining UCI as a Ph.D. student allowed me to put to use my newly acquired mathematical training in the pursuit of understanding choice behavior.

Where can you most often be found on campus?

You can usually find me on campus in the Social Science Plaza B Building (SSPB), where I dedicate a significant amount of time to my research and coursework. SSPB has become my academic hub, providing an ideal environment for focused study and collaboration with colleagues. When I need a break, you might also spot me enjoying the university park at the center of campus, where I can relax and recharge before diving back into my academics.

What’s your best memory thus far from your experience at UCI?

My best memory from my graduate experience at UCI is not tied to a specific moment, but rather to the time I have spent with the friends I have made during my academic journey. The friendships I have developed at UCI have extended beyond the classroom and research environments. We have shared laughter, celebrated milestones, and provided support during challenging times. These connections have not only made my graduate experience more enjoyable, but have also contributed to my personal growth and development as an individual and a researcher.

Any other interesting tidbits you would like to share?

Certainly! I am immensely grateful for the exceptional faculty and the wonderful academic environment that UCI has provided me over the past five years. They have not only imparted their expertise and knowledge but have also shown genuine dedication to nurturing the intellectual growth of their students. Their unwavering support, valuable insights, and constructive feedback have played a pivotal role in my development as a researcher. I am privileged to have been a part of such a remarkable institution.