A new paper published by the Federal Reserve Bank of San Francisco takes a look at research on how some help-wanted ads can deter older workers from applying for jobs. The co-authors, among them University of California, Irvine economics [Distinguished] Professor David Neumark, compared the applicant response rate to fake online job ads containing subtle ageist language with responses to fake ads without ageist language. … Mr. Neumark, also a visiting scholar at the San Francisco Fed, estimates that using ageist language in ads can have about as big an impact as companies not hiring older workers at all.

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