“Design does a lot of work for trust,” says Professor [and Dean] Bill Maurer, a cultural anthropologist and sociolegal scholar at UC Irvine whose research interests include the development and consumer experience of fintech products. … “There’s a reason why classic bank architecture is all in the classical style, like Greek columns and all that nonsense.” These symbols of “security and stability” — columns, vaults, marble — “helped people feel comfortable giving their money over to this institution and going to that institution for other financial needs.” Maurer says that the same kind of care and seriousness needs to be put into the design of bank and financial services apps and products.
 
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