The new era of money is slick, intuitive, and totally intangible
- September 27, 2021
- Bill Maurer, anthropology and law, AIGA, Sept. 27, 2021
“Design does a lot of work for trust,” says Professor [and Dean] Bill Maurer, a cultural
anthropologist and sociolegal scholar at UC Irvine whose research interests include
the development and consumer experience of fintech products. … “There’s a reason why
classic bank architecture is all in the classical style, like Greek columns and all
that nonsense.” These symbols of “security and stability” — columns, vaults, marble
— “helped people feel comfortable giving their money over to this institution and
going to that institution for other financial needs.” Maurer says that the same kind
of care and seriousness needs to be put into the design of bank and financial services
apps and products.
For the full story, please visit https://eyeondesign.aiga.org/what-does-money-look-like/.