Alibaba and JD.com battle to capture rural China's spending power
Alibaba and JD.com battle to capture rural China's spending power
- November 6, 2016
- Wang Feng, sociology, via Bloomberg Technology, Nov. 6, 2016
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“Rural populations, especially the young rural population, are not what we knew before,”
said Wang Feng, a professor of sociology at the University of California, Irvine.
“They are the best-ever educated rural youth in Chinese history. Their parents --
as migrants or farmers -- worked hard, and then they gave the young people the capacity
and resources to be able to consume.”
For the full story, please visit https://www.bloomberg.com/news/articles/2016-11-07/alibaba-and-jd-com-battle-to-capture-rural-china-s-spending-power.
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