In an accompanying viewpoint, Carter Butts, a professor of sociology, statistics, and electrical engineering and computer science at the University of California, Irvine, argues that the model could pave the way for a better understanding of … the perplexing phenomenon known as pluralistic ignorance − the observation that an entire group of people can sometimes share the same belief, while at the same time can remain convinced that no one else agrees with them.

For the full story, please visit


© UC Irvine School of Social Sciences - 3151 Social Sciences Plaza, Irvine, CA 92697-5100 - 949.824.2766