From the OC Register:
Disturbed by the $300 price tag for a textbook required in a large introductory economics course, UC Irvine professor Ami Glazer decided to shop around and put a little pressure on the academic publisher. … “I had nothing to lose,” said Glazer, who has taught at UCI for nearly four decades. “I know they (the publisher) wanted our business and they’d talk to us, so why not?”

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