BMW’s mini, beloved by China’s women, targets male driver
BMW’s mini, beloved by China’s women, targets male driver
- June 20, 2014
- Wang Feng, sociology professor, is quoted by Bloomberg and The Washington Post June 20, 2014
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From Bloomberg:
Almost 80 per cent of Mini owners in China are women, the highest level among any
car brand… China has 17 million college-educated women between 25 and 34 years of
age, of whom at least 4.5 million are unmarried, according to Wang Feng, a sociology
professor who teaches at Shanghai’s Fudan University and the University of California,
Irvine. “It’s a very powerful consumer group and getting larger,” Wang said.
For the full story, please visit http://www.bloomberg.com/news/2014-06-19/bmw-s-mini-beloved-by-china-s-w....
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