From Bloomberg:
Almost 80 per cent of Mini owners in China are women, the highest level among any car brand… China has 17 million college-educated women between 25 and 34 years of age, of whom at least 4.5 million are unmarried, according to Wang Feng, a sociology professor who teaches at Shanghai’s Fudan University and the University of California, Irvine. “It’s a very powerful consumer group and getting larger,” Wang said.
 
For the full story, please visit http://www.bloomberg.com/news/2014-06-19/bmw-s-mini-beloved-by-china-s-w....