From the LA Times:
At the headquarters for low-cost Spirit Airlines Inc., the word "cheap" is not an insult. It's a business philosophy championed by the airline's chief executive, Ben Baldanza. …"For some people, price presumably trumps everything," said Jan Brueckner, an economics professor at UC Irvine. Still, he added that Spirit must upgrade its services it if wants to attract high-spending business travelers.

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