Shoppers shift into gear for lunar new year
Shoppers shift into gear for lunar new year
- January 15, 2013
- A research project by anthropology alumni is featured the Orange County Register January 14, 2013
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From the OC Register:
During the prelude to the lunar new year, the most popular items at that mall are
money envelopes, which are typically sold at kiosks and gift stores filled with party
supplies, school accessories and stuffed animals. The envelopes are printed with gold
characters symbolizing good fortune and well wishes and are typically filled with
money by elders of a family and given to young people. As for the meaning of the tradition,
“the recipient gets good luck not only from the encapsulated money but also from the
passing on of the culture itself,” according to “The Anthropology of Money in Southern
California,” a research project by students in UC Irvine's department of anthropology.
For the full story, please visit http://www.ocregister.com/articles/year-204219-ocprint-new-mall.html.
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