From OC Metro:
This past weekend, renowned UC Irvine social scientist and psychologist R. Duncan Luce died following a short illness. A National Medal of Science recipient and pioneer in the field of mathematical psychology, Luce was a part of UCI during two periods in the university's development. He was 87 years old. Luce was the first in his field of study to combine formal mathematical models with psychological experiments to predict human behavior, a method that forever altered existing theories of individual and group decision-making. His reputation as one of the most influential figures was built on his innovative new methods and his body of work spanning more than 5 decades, which included nine books and more than 250 scientific articles.

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