Starbucks and Square to team up
- August 8, 2012
- Bill Maurer, anthropology professor and Institute for Money, Technology and Financial Inclusion director, is quoted in The New York Times August 8, 2012
From The New York Times:
Cash moved one small step nearer to its deathbed with the announcement on Wednesday that Square, the mobile payments start-up, would form a partnership with the Starbucks Coffee Company...“Anyone who’s going to break the mobile payments barrier in the U.S. has to overcome the resistance to try anything new when everything we have works really, really well, even cash, which is very convenient,” said Bill Maurer, director of the Institute for Money, Technology and Financial Inclusion at the University of California, Irvine. “But if a big merchant jumping into some mobile payment solution signals to other merchants that there is an opportunity here,” he added, “that might change the psychology for other merchants.”
For the full story, please visit http://mobile.nytimes.com/2012/08/08/technology/starbucks-and-square-to-....