Starbucks and Square to team up
Starbucks and Square to team up
- August 8, 2012
- Bill Maurer, anthropology professor and Institute for Money, Technology and Financial Inclusion director, is quoted in The New York Times August 8, 2012
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From The New York Times:
Cash moved one small step nearer to its deathbed with the announcement on Wednesday
that Square, the mobile payments start-up, would form a partnership with the Starbucks
Coffee Company...“Anyone who’s going to break the mobile payments barrier in the U.S.
has to overcome the resistance to try anything new when everything we have works really,
really well, even cash, which is very convenient,” said Bill Maurer, director of the
Institute for Money, Technology and Financial Inclusion at the University of California,
Irvine. “But if a big merchant jumping into some mobile payment solution signals to
other merchants that there is an opportunity here,” he added, “that might change the
psychology for other merchants.”
For the full story, please visit http://mobile.nytimes.com/2012/08/08/technology/starbucks-and-square-to-....
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