The queue: Payment platforms lining up (op-ed)
The queue: Payment platforms lining up (op-ed)
- August 2, 2012
- An op-ed by Bill Maurer, anthropology professor and Institute for Money, Technology & Financial Inclusion director, is featured on iHub Research August 2, 2012
From iHub Research:
Nobody likes to wait in line. Yet according to the results of the Consumer Ordering
Habits study presented with this iHub newsletter, consumers in Nairobi still would
rather wait in long, disorderly lines than trust a new electronic or mobile system.
The findings of this study and the broader conversations about mobile money speak
to the larger issue of platforms: how they are designed (and sometimes, designed not
by their developers but through accidental discoveries of their users), how they become
standardized, become trustworthy and gain broad acceptance.
For the full story, please visit http://research.ihub.co.ke/pages/editorial.php.
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