From The Register:
At Intel Labs' annual outing, Chipzilla has announced it is investing millions in a new social research center and explained how it plans to avoid the mistakes of researchers in the past. The new Intel Science Technology Center is a $15m program funding five years of research into social and anthropological research into how people use technology. Rather than focus on how hardware and software are used, the new center will be looking at how human wetware interacts with the resulting data

For the full story, please visit http://www.theregister.co.uk/2012/06/27/intel_social_computing_parc/.