Phone-y money
Phone-y money
- May 31, 2012
- Bill Maurer, anthropology professor and Institute for Money, Technology and Financial Inclusion, is quoted in IEEE Spectrum's June 2012 issue
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From IEEE Spectrum:
In times gone by, when you suddenly realized you were missing something—that you
were effectively naked—the thing you were likely missing was your wallet. No longer.
“People can go for a whole day without their wallet and not freak out,” says Bill
Maurer, an anthropologist at the University of California, Irvine. “But if they’re
missing their smartphone, it’s another story.” That’s why marketers are now trying
to hit you where it really counts—in your phone, or rather, a phone that will serve
as your wallet. To that end, Google launched Google Wallet last year, collaborating
with Sprint and Citi MasterCard. Google spent untold millions to subsidize the terminals
that are increasingly to be found at checkout counters around the United States—terminals
that can register the tap of a phone equipped with Near Field Communication (NFC).
For the full story, please visit http://spectrum.ieee.org/telecom/wireless/phoney-money.
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