From CNN:
MTV is hoping to give its get-out-the-vote campaign a viral boost with an online game, inspired by fantasy sports, that rewards players for participating in the 2012 elections. Gamers will rack up points in "Fantasy Election '12" for registering to vote, watching debates and publicly supporting candidates with transparent fundraising records and who refrain from political mudslinging.... Russell Dalton, a political science professor at the University of California, Irvine, credits distrust in government with the substantial percentage of Generation Y citizens who would rather spend hours creating a viral campaign video than cast a ballot. "I think because of their cynicism and lack of control, they would rather do something direct," said Dalton, author of "The Good Citizen: How a Younger Generation Is Reshaping American Politics."

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