From Ad Age:
Voting is not a social activity; privately casting a numerically insignificant ballot in a sealed booth is not appealing to a generation of hyperconnected content creators. "If you ask people how could you affect politics and have an impact, voting is only one of a whole variety of things, and it's fairly limited," says University of California at Irvine Professor Russell Dalton, who found an uptick in a young demographic of nonvoting citizens who were more interested in boycotts than in voting or jury duty. "Engaged" citizens, as he calls them, desire to be part of the political process and eschew traditional notions of civic duty.

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