UCI undergrad baskin' in glory after inventing new ice cream flavor
UCI undergrad baskin' in glory after inventing new ice cream flavor
- February 14, 2012
- Economics major Kelsey Lien's "Nutty Cream Cheese Brownie" will be Baskin-Robbins' November flavor of the month
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Third-year economics major Kelsey Lien has won a national Baskin-Robbins contest to
create a new ice cream flavor, beating out a reported 40,000 fellow applicants with
her "Nutty Cream Cheese Brownie" concoction, which will be next November's "Flavor
of the Month."
Lien won a year's supply of free ice cream and a trip to Boston, where she helped chefs mix up the first batch of her winning flavor at Baskin-Robbins headquarters.
The annual online contest invites consumers to pick a base flavor, then add ribbons of ingredients like fudge or peanut butter and mix-ins like candy or cookie pieces.
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