Melissa Cliver, Catherine Howard, and Rudy Yuly will be presenting their project,
“Navigating Value and Vulnerability with Multiple Stakeholders: Systems thinking,
design action and the ways of ethnography” at the Ethnographic Praxis in Industry (EPIC) conference in Tokyo, Japan, to be held on August 29-September 1, 2010.
photo: 21st of September Coffee Cooperative and their seedlings during a nursery building
Project Description: A growing cadre of organizations, corporations, NGOs and philanthropic
foundations seek to address difficult global problems like poverty using social innovation
and technology. Such problems are multivalent, deep-rooted, ever changing and culturally
specific. Amid this complicated terrain, ethnographic tools and methods are uniquely
suited and key to successfully addressing these large-scale dilemmas.
This project uses dynamic combinations of research, strategy and creative thinking
to develop scalable financial service prototypes designed to promote financial inclusion
for the world’s poorest individuals. Fostering holistic solutions in this arena requires
new ways of conceiving, designing and delivering innovation. Their paper will describe
the process and vision for navigating these complex environments with hybrid strategies
and an embrace of systems thinking, concluding with six imperatives for success in
global social innovation projects.