From the OC Weekly:

"A lot of people just a few years ago weren't expecting the stripped-down casual thing," says Tom Boellstorff, a professor of anthropology at UC Irvine. "People were saying not so long ago that things were going hyper-realistic, like The Matrix." Boellstorff, who also studies human culture in virtual worlds (he keeps a virtual office in Second Life where anyone can meet him to discuss such things), says he's surprised to see the rise in casual gaming, but he doesn't think it's going to dominate." It's not pushing out Call of Duty. People do both of them," he says. "But there is a reason Tetris was such a big hit. It's hard to create a really good casual game. It's like creating a haiku; it can be harder than writing a really good novel."

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