Marketing and next-gen data scientists
Marketing and next-gen data scientists
- January 14, 2015
- An article by Ritika Puri, DASA ’11, is featured by dun & bradstreet January 14, 2015
From dun & bradstreet:
Marketing teams needed next generation of data scientists yesterday. Recent figures
estimate that in 2015, the number of "big data" jobs will grow to 4.4 million, with
1.9 million in the United States. Leaders in these positions will be responsible for
building intricate algorithms and crafting stories out of the massive amounts of data
that today’s companies are generating. On marketing teams, data scientists will be
responsible for connecting the dots between cross-platform audience experiences, optimizing
customer lifetime value, building predictive analytics capabilities and guiding expansion
into new markets. [Ritika Puri writes about marketing leadership, analytics, and entrepreneurship.
UCI DASA grad, 2011].
For the full story, please visit http://www.dnb.com/connectors/data-scientists-new-roles-and-education.html?serv=OLMOUTCONTENT#.VT6i42YuqLr.
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