From the LA Times:
R. Duncan Luce, a UC Irvine mathematical psychologist who received the National Medal of Science in 2005 for his pioneering scholarship in behavioral sciences, died Aug. 11 at his home in Irvine after a brief illness, the university announced. He was 87. In 1988, Luce founded and became director of UC Irvine's Institute for Mathematical Behavioral Sciences. He was later named distinguished research professor in cognitive sciences and economics.

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