MBS 93-40
The Effect of Inference Order and Experience-Related Knowledge on Diagnostic
Conjunction Probabilities
Joanna L. Ho, L. Robin Keller
Ideally, a decision maker's diagnostic probability judgments should
not be affected by making predictive judgments before making diagnostic
inferences. the purpose of this study is to investigate how experience-related
knowledge and the inference presentation order affect a decision maker's
diagnostic conjunction probability judgments. Specifically, when decision
makers are asked to make diagnoses in different judgment domains with which
they have different levels of experience, we examine how making predictions
first affects their subsequent diagnostic judgments in a standard conjunction
paradigm. Professional auditors with experience in the auditing domain
and MBA students with little or no auditing experience participated in
the experiment. The results indicate that when the task involves a domain
with which people have experience, making predictions prior to diagnoses
has a significant influence on their subsequent diagnostic conjunction
probabilities. When auditors made diagnoses in a familiar audit task situation,
they were strongly influenced by whether or not they were asked to make
predictions in advance. However, there was no influence of inference order
on auditors' diagnoses in a medical task, with which they do not have experience-related
knowledge. Similarly, MBA students, having no experience-related knowledge
in either audit or medical domains, were not effected by the inference
order in making diagnoses. In the discussion of these exploratory results,
we suggest that this inference order effect may be due to subjects' anchoring
on the predictive probability and insufficiently adjusting it to yield
the diagnostic probability judgment.