When Claudia White
left her homeland of Jamaica she went from a tumultuous country transitioning
away from socialism to an American culture that was not always accepting.
Living in Los Angeles inner city, White did not fit in with the
American Culture. She ultimately found her home in Irvine at UCIs
School of Social Sciences.
Irvine was
a perfect environment for me to live in, she says. And UCI
was the perfect school. It was a competitive environment that drove
you to achieve. It was an environment at the same time that was very
caring.
White draws on that
combination of compassion and competitiveness in her work now as Owner
& President of White Sand Consultants. We have a team of experts
that allows us to cut across the board to look at different skill sets,
she says of the company she continues to build. If its out
of our expertise, we have partnerswe dont cross over and
try to be a Jack of all tradeswe just focus on people.
Whites credentials
are impressive. In addition to her BA in psychology, White earned a
masters degree in clinical psychology, another masters degree in leadership
and human behavior, and a Ph.D. in Industrial / Organization Psychology.
Her client list is just as impressive with
Fortune 500 companies such as Time Warner and Levi Strauss on the docket.
However, it was
her work with the Jamaican Tourist Board that brought White full circle
and gave her a chance to give back to her homeland. Unfortunately, after
the terrorist attacks of 9/11 White, like many others, was faced with
a changing world. All of the work in the Caribbean froze,
she says. I had to get past that and I had to make a decision.
In making that decision,
White drew upon her psychology background to provide a service she thinks
is missing throughout much of the business sector. Theres
a natural fit between psychology and business, she says. MBAs
teach you how to save money and make money for a company, but on the
other hand, you need to know how to grow and lead people. From our perspective,
we can measure if you have a high turnover rate and can track it back
to bad management. We can actually track over time a decrease in turnover
or an increase in on-time performance.
It is clear that
White sees her role as a business consultant as much more than improving
a companys bottom line. We try to work with people in a
work setting while recognizing that our work extends into our personal
life, she says. We try to make our training applicable to
the person and show them how to use these same skill sets and be a better
worker but also a better person.
It should be no
surprise that White has retained her connection to her Alma Mater. She
keeps in touch with her favorite professorDr. Bob Newcomb and
his wife Bettyand is still friends with her first roommate. The
School of Social Sciences gave White the building blocks for a successful
career, but also the foundation for a successful life. I encourage
people to go to UCI; it is a great school, she says.
But White encourages
more than just attendance. I think that if youve created
a relationship with something or someone and you value it, then you
respect that relationship and you nurture it, she concludes.
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